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Kooksoondang
BEKSEJU
BEKSEJUMAK -
Under the slogan 'A Fragrance That Connects a Hundred Years,' Kooksoondang’s traditional liquor brand Baekseju underwent a comprehensive rebranding across the entire product experience, from taste and aroma to packaging. To introduce the newly reimagined Baekseju in a bold and engaging way, 'Baeksejumak' was opened in Ikseon-dong, bringing together Go Gildong and Choi Jung-hoon of Jannabi.
Nitor was responsible for developing the Baeksejumak’s logotype, as well as directing and producing the key visuals featuring Choi Jung-hoon and Go Gildong, who played a central role in promoting the rebranding event. Through extensive experimentation, Nitor successfully blended photographic imagery with 2D illustrated characters into a single frame, creating scenes that naturally matched the overall mood. As a result, the Baekseju Tavern event received an enthusiastic response and effectively conveyed the message, 'Baekseju, reborn for those whose youth has matured.'
BRANDING
GRAPHIC
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