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Jungkwanjang
Gunhaeng Lab -
'Gunhaeng Lab' is a pop-up brand space presented at The Hyundai Seoul by Jungkwanjang, Korea’s leading red ginseng brand dedicated to health and well-being. The space was targeting customers across a wide range of age groups.
Nitor developed the emblem logo for Gunhaeng Lab, maintaining visual consistency by incorporating Jungkwanjang’s brand colors while expressing a modern and minimalist sensibility. Nitor was also responsible for designing and developing a variety of branded merchandise, packaging, and GUI interface elements based on the emblem.
*Please note that this graphic was a concept image created solely for brand explanation purposes due to security considerations.
BRANDING
GRAPHIC
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