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SAMSUNG Gangnam
Renewal -
Samsung Gangnam is an experience-driven flagship store of Samsung Electronics that opened in June 2023. The store focuses on mobile product sales while strengthening hands-on experience programs, and is operated under the active management of Samsung Electronics headquarters, including planning, distribution, and marketing.
Aligned with the foundational concept of the Samsung Gangnam store renewal, “Time in Gangnam,” Nitor developed a key visual that expresses a Samsung timeline—enabling visitors to experience everything Samsung has to offer anytime and anywhere, beyond the constraints of time and space. In addition, Nitor was responsible for upgrading and maintaining the existing interior graphic signage, as well as producing temporary graphic installations commemorating the “Paris 2024 Olympic Games” during the renovation period.
*Please note that this key visual was a concept image created solely for exhibition explanation purposes due to security considerations.
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