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HD HYUNDAI
HD# -
HD# is a newly established corporate merchandise shop located within the HD Hyundai GRC building, serving as a space to showcase and sell branded merchandise that embodies the core values of HD Hyundai and its affiliates. Designed to allow employees and visitors to freely experience and engage with the brand, the space goes beyond a simple retail function to serve as a key touchpoint for effectively communicating brand identity.
Nitor was responsible for the overall brand development of “HD#,” including naming, logo design, and the establishment of brand guidelines. Based on this foundation, Nitor also developed a range of packaging designs. In addition, Nitor managed the entire process of on-site VMD planning and installation in conjunction with the shop’s opening, contributing to the seamless delivery of a cohesive brand experience.
BRANDING
GRAPHIC
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