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CES 2025
SAMSUNG -
CES 2025, the world’s largest technology exhibition, was held in Las Vegas, USA, from January 7 to 10, 2025. At CES 2025, Samsung Electronics presented its theme “AI for All,” showcasing “Home AI,” a hyper-personalized smart home solution.
Within the Samsung Electronics exhibition at CES 2025, the “SmartThings Zone” served as a space introducing an AI-powered smart home ecosystem and stood as a key area that symbolically represents Samsung’s future technology direction. Nitor was responsible for the wall graphic design of this zone by developing visual imagery that intuitively communicates Samsung’s advanced technologies. To help visitors easily understand complex technical concepts, the graphics were composed primarily of icons and illustrations. The design balanced clear information delivery with the reinforcement of brand identity, enhancing both immersion and overall quality of the exhibition space.
EXHIBITION GRAPHIC
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