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2025 Seoul Mobility Show
HD HYUNDAI
The 2025 Seoul Mobility Show is Korea’s largest exhibition presenting the future direction and technological innovation of the mobility industry. HD Hyundai participated under the theme 'Mobility Everywhere, Forward Together', showcasing the technological capabilities and shared vision of its affiliated companies in an integrated manner.

Nitor strengthened the brand experience by producing a range of graphic elements throughout the exhibition space, centered on the key visual design that conveys the exhibition’s core message. The key visual illustrates how the technologies and journeys of HCE and HDI—each originating from different starting points—converge into a single flow, moving toward the future of mobility. The design emphasizes HD Hyundai's integrated vision and the value of collaboration through a visual device in which the excavator forms from the two affiliates, each with distinct design identities, naturally connect and align.

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