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IFA 2024
SAMSUNG -
IFA, the International Consumer Electronics and Multimedia Exhibition held annually in Berlin, Germany, is recognized as one of the world’s three major IT exhibitions alongside CES and MWC. The 2024 exhibition, showcasing new products from leading global consumer electronics manufacturers and innovative technologies from IT companies, was successfully held. Samsung Electronics captured visitors’ attention by presenting the theme “AI for All.”
Nitor planned and designed a kiosk map that allows visitors to grasp the spatial characteristics of “Samsung Town,” as well as their location and circulation paths at a glance. The interface was also designed to seamlessly connect the map to experiential zones and event content within specific areas. Through the graphic map, Nitor provided intuitive navigation for visitors while dynamically adjusting motion elements according to context, enhancing engagement and encouraging active participation.
GUI · UX
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